Lynx 'shower gels' by BBH

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Lynx has launched five new spots by Bartle Bogle Hegarty, with tips on how to court five different types of girls: sporty, party, brainy, high-maintenance and flirty.

The spots aim to promote five different shower gels in the Lynx range.

The films were shot by the award-winning Canadian director Tim Godsall.

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Released: 02 July 2012

Creative in this campaign:

Credits

Global brand director Axe Skin
Giovanni Valentini
BBH copywriters
David Kolbusz
Simon Pearse
Dan Morris
BBH art directors
Emmanuel Saint M'Leux
Charlene Chandrasekaran
Rob Ellis
BBH creative director
David Kolbusz
BBH producer
Rachel Hough
BBH team director
Nic Manser
BBH Strategy director
Tim Jones
BBH strategic business leads
Richard Lawson
Keir Mather
BBH head of strategy
Jonathan Bottomley
Production company
Biscuit Filmworks UK
Director
Tim Godsall
Producer
Rick Jarjoura
DoP
 Stephen Keith-Roach    
Post production
Framestore
Editor/editing house
Work Post
Sound
Factory Studios

Private View about this creative

Private View: Robert Campbell and Paul Lawson

Private View: Robert Campbell and Paul Lawson

With work from BP, Lynx, the BBC, BT, Suzuki and Adidas.

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