Lynx 'shower gels' by BBH

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Lynx has launched five new spots by Bartle Bogle Hegarty, with tips on how to court five different types of girls: sporty, party, brainy, high-maintenance and flirty.

The spots aim to promote five different shower gels in the Lynx range.

The films were shot by the award-winning Canadian director Tim Godsall.

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Released: 02 July 2012

Creative in this campaign:


Global brand director Axe Skin
BBH creative director
BBH producer
BBH team director
BBH Strategy director
BBH strategic business leads
BBH head of strategy
Production company
Post production
Editor/editing house

Private View about this creative

Private View: Robert Campbell and Paul Lawson

Private View: Robert Campbell and Paul Lawson

With work from BP, Lynx, the BBC, BT, Suzuki and Adidas.

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