Grolsch 'big bold Grolsch' by BMB

5.0 4 Votes

Beattie McGuinness Bungay has created a campaign for Grolsch comprising TV spots, Sky Movies sponsorship idents and digital activity to relaunch the brand as a premium world beer.

The work, with the strapline "Character speaks louder than words. Big bold Grolsch", tells the story of the detective Journt Von Deg. It was written by Joe Bruce, art directed by Kate Baker and directed by Yann Demange through Stink.

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Released: 03 July 2012

Creative in this campaign:


Total spend of campaign (media and creative)
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