Halfords 'Tour de Francis' by DLKW Lowe

5.0 2 Votes

As part of its Tour de France sponsorship, Halfords is airing idents devised by DLKW Lowe and featuring the amateur cyclist Dan Francis.

His journey was made into a documentary, available on Halfords’ YouTube and Facebook pages, and clips make up the idents around ITV’s coverage of the Tour.

It was created by Jonny Watson and Dan Harrison, and directed by Nick Mason through Another Film Company.

Share On:

Released: 03 July 2012

  • halfords_francis.jpg




Halfords group brand marketing director
Halfords senior marketing communications manager
Creative directors
Executive creative directors
Art director
Agency producer
Media agencies
Production company
Sound recordist
Audio post-production

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Halfords "Tour de Britain" by Mother

Halfords 'We Fit idents' by DLKW Lowe

Halfords 'We Fit idents' by DLKW Lowe

Halfords has unveiled sponsorship idents for the Dave TV channel by DLKW Lowe, promoting its "We Fit" in-store service.