Halfords 'Tour de Francis' by DLKW Lowe

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As part of its Tour de France sponsorship, Halfords is airing idents devised by DLKW Lowe and featuring the amateur cyclist Dan Francis.

His journey was made into a documentary, available on Halfords’ YouTube and Facebook pages, and clips make up the idents around ITV’s coverage of the Tour.

It was created by Jonny Watson and Dan Harrison, and directed by Nick Mason through Another Film Company.

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Released: 03 July 2012

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Credits

Halfords group brand marketing director
Halfords senior marketing communications manager
Creative directors
Executive creative directors
Copywriter
Art director
Planner
Agency producer
Media agencies
Production company
Director
Sound recordist
Post-production
Audio post-production

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