Strongbow 'earn it' by St Luke's

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Strongbow has launched a national outdoor advertising campaign on 48-sheet posters and Underground crosstrack 48-sheets in London.

The new tactical campaign, which incorporates the "earn it" message, launches on 9 July and was created by St Luke’s, with media buying through MediaVest.

The creative features a pint of Strongbow alongside black-and-white photographic images of a football pitch and music concert.

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Released: 04 July 2012

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Brand manager, Heineken
Creative directors
Art director
Media agency
Media planner

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