Transport for London 'bike frames' by M&C Saatchi

3.2 3 Votes

M&C Saatchi has created a campaign for Transport for London to boost the number of cyclists in the capital and encourage existing cyclists to ride more.

The creative, which spans print, outdoor, digital and online, features bike frames shaped into inspirational and emotional words related to riding a bike, which are shot against London settings.

One bike frame has been shaped into the word "freedom" with Parliament Hill as the backdrop. The work was created by Andrew Long and James Millers, and photographed by Jason Hindley. The production company was Smoke & Mirrors. MEC was the media agency.

Share On:

Released: 04 July 2012

  • tfl_freedom.jpg




Senior account manager
Marketing communications portfolio manager
Art director
Planner/CSU director
Photographer's agency
Media agency
Media planner
Production company
Post production

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Transport for London

Transport for London "dead man talking" by M&C Saatchi

TfL 'the Olympic delivery' by M&C Saatchi

TfL 'the Olympic delivery' by M&C Saatchi

Transport for London and the Olympic Delivery Authority have launched a campaign by M&C Saatchi to raise awareness of expected travel behaviour during the London 2012 Olympic and Paralympic Games.