Carlsberg 'the crate escape' by Fold7

4.0 4 Votes

A group of Carlsberg-drinking males try to escape an oppressive female-centric spa in the latest global ad to support the brand's "that calls for a Carlsberg" strategy.

"The crate escape", created by Fold7, is a tongue-in-cheek interpretation of the film The Great Escape, in which men join forces in a spa to make their weekend more enjoyable.

Elmer Bernstein’s original score for The Great Escape acts as a backdrop to the spot.

The work was created by Ryan Newey and John Yorke, and directed by Peter Lydon through 76 Ltd.

Share On:

Released: 09 July 2012

Related Creative:


Vice president, Carlsberg
Creative directors
Account director
Agency producer
Production company
Post production
Online editor

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus