Gatorade 'I will not stop' by TBWA\Chiat\Day

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Gatorade has released a spot by TBWA\Chiat\Day starring Usain Bolt.

The film shows Bolt walking towards the Olympics Stadium in London and taking his place on the race track.

The work was created by Linda Knight and Jayanta Jenkin, and directed by Jaron Albertin through Smuggler and The Cronenweths through Untitled. The director of photography was Linus Sandgren.

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Released: 09 July 2012

Credits

Executive creative director
Group creative director
Group creative director
Creative director
Creative director/copywriter
Executive producer
Producer
Producer
Assistant producer
Executive business affairs manager
Group planning director
Sr. planner
Planner
Worldwide managing director
Group account director
Management supervisor
Account executive
Sports marketing account executive
Music supervisor
Production company
Director
EP/head of commercials
Executive producer
Director of photography
Production designer
Production company
Director
Head of production
General manager
Director of photography
Service production company
Producer
Production manager
Editorial company
Executive producer
Producer
Editor
Assistant editor
Visual FX
VFX producer
2D lead
Design art director
Design producer
Final Mix

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