Gatorade 'I will not stop' by TBWA\Chiat\Day

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Gatorade has released a spot by TBWA\Chiat\Day starring Usain Bolt.

The film shows Bolt walking towards the Olympics Stadium in London and taking his place on the race track.

The work was created by Linda Knight and Jayanta Jenkin, and directed by Jaron Albertin through Smuggler and The Cronenweths through Untitled. The director of photography was Linus Sandgren.

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Released: 09 July 2012


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Worldwide managing director
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Director of photography
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Director of photography
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Final Mix

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