Taco Bell 'operation Alaska' by DraftFCB Orange County

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Taco Bell helicoptered its tacos to a remote part of Alaska as part of its latest ad campaign.

A 30-second spot shows a Taco Bell food truck being airlifted to an Alaskan town called Bethal.

The work was created by DraftFCB Orange County and focuses on the company’s "Live Más" strapline.

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Released: 13 July 2012

Credits

Chief marketing & innovation officer
Brian Niccol
Senior director, brand experience
Tracee Larocca
Senior manager, brand experience
Aron North
Associate manager, brand experience
Melanie Fitzgerald
Sen. Manager, sponsorships & licensing
Will Bortz
Director, public relations
Rob Poetsch
Social media lead
Nick Tran
SVP, executive creative director
Teddy Brown
SVP, group creative director
Jeff Maerov
SVP, management director
Yolanda Cassity
VP, executive producer
Thomas Anderson
VP, creative director
Adam Nowak
Creative director
Adam Tompkins
Account Director
Anna Holland
Account Executive
Chad Cadelina
Production Company
H.S.I./Santa Monica
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