Taco Bell 'operation Alaska' by DraftFCB Orange County

3.0 2 Votes

Taco Bell helicoptered its tacos to a remote part of Alaska as part of its latest ad campaign.

A 30-second spot shows a Taco Bell food truck being airlifted to an Alaskan town called Bethal.

The work was created by DraftFCB Orange County and focuses on the company’s "Live Más" strapline.

Share On:

Released: 13 July 2012

Credits

Chief marketing & innovation officer
Senior director, brand experience
Senior manager, brand experience
Associate manager, brand experience
Sen. Manager, sponsorships & licensing
Director, public relations
Social media lead
SVP, executive creative director
SVP, group creative director
SVP, management director
VP, executive producer
VP, creative director
Creative director
Account Director
Account Executive
Production Company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Taco Bell 'football derby' by DraftFCB

Taco Bell 'football derby' by DraftFCB

The fast-food chain Taco Bell has launched a campaign for a new restaurant at Manchester's Arndale Centre.