Taco Bell 'operation Alaska' by DraftFCB Orange County

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Taco Bell helicoptered its tacos to a remote part of Alaska as part of its latest ad campaign.

A 30-second spot shows a Taco Bell food truck being airlifted to an Alaskan town called Bethal.

The work was created by DraftFCB Orange County and focuses on the company’s "Live Más" strapline.

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Released: 13 July 2012


Chief marketing & innovation officer
Senior director, brand experience
Senior manager, brand experience
Associate manager, brand experience
Sen. Manager, sponsorships & licensing
Director, public relations
Social media lead
SVP, executive creative director
SVP, group creative director
SVP, management director
VP, executive producer
VP, creative director
Creative director
Account Director
Account Executive
Production Company

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