McDonald's 'we all make the Games' by Leo Burnett

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McDonald's, the official restaurant of London 2012 and presenting partner for the Games Maker programme, has launched a spot marking its Olympics association.

The spot aims to celebrate the people behind the Games and carries the line: "We all make the Games."

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Released: 16 July 2012

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Private View about this creative

Private View: Mark Roalfe and Dan Shute

Private View: Mark Roalfe and Dan Shute

With work from Channel 4, Virgin Media, Tourism Ireland, Shift.ms, Credit Suisse, McDonalds.

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