Prudential 'elephant' by Leagas Delaney

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An African elephant called Mala fronts a new Prudential campaign aimed at encouraging more open discussion about saving for retirement.

The films, by Leagas Delaney, urge people not to ignore this "elephant in the room".

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Released: 16 July 2012

Creative in this campaign:

Credits

Creative director
Art director
Copywriter
Account director
Agency producer
Director/ production co

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