Prudential 'elephant' by Leagas Delaney

An African elephant called Mala fronts a new Prudential campaign aimed at encouraging more open discussion about saving for retirement.

The films, by Leagas Delaney, urge people not to ignore this "elephant in the room".

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Keywords:

Financial Services, Prudential, United Kingdom, Insurance, Agency, Ad campaign, Agencies, Television campaign, Global, Creative agency

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