Dodge Dart 'how to change cars forever' by Wieden & Kennedy Portland

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Wieden & Kennedy Portland has created a US campaign for the new Dodge Dart.

The film takes the viewer through the process of designing a new car, from brainstorm sessions to procuring the perfect celebrity endorser, and it features a cameo from the American football star Tom Brady.

Kanye West and Jay-Z's No Church In The Wild is the soundtrack.

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Released: 16 July 2012

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