GlaxoSmithKline 'the crowd is my only drug' by TBWA\London

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GlaxoSmithKline has marked its role as the official laboratory services provider for London 2012 with its first UK ad to celebrate anti-doping science.

"The crowd is my only drug", by TBWA\London, launches on the day the official anti-doping laboratory for the Games becomes operational.

The work was written by Fabio Abram, art directed by Braulio Kuwabara and directed by Scott Lyon through Outsider.

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Released: 16 July 2012

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Executive creative director
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GlaxoSmithKline SVP global communications
GlaxoSmithKline VP corporate communications
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Director - Scott Lyon Producer - Zeno Campbell-Salmon Editor - Art Jones at Work Film Editor
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