Channel 4 'meet the superhumans' by 4Creative

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Channel 4's biggest ever marketing campaign promotes coverage of the London 2012 Paralympic Games with a 'roadblock' premiere across 78 television channels.

The 90 second long film, 'meet the superhumans', will be broadcast at 9.00pm concurrently across 78 different UK television channels, including all of Channel 4's networks, ITV1, Five, Sky One, Eurosport and all of UKTV's channels.

Set to the track, Harder Than You Think by Public Enemy, the film showcases the abilities of some of the leading UK Paralympians and shows the herculean efforts that have gone into their preparation for the Games.

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Released: 18 July 2012

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Acting head of marketing
Director / creative
Producer
Producer
Cinematographer
Production designer
Casting director
Costume designer
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Production manager
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Editor
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VFX/post production
VFX producer
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Audio
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Private View about this creative

Private View: Mark Roalfe and Dan Shute

Private View: Mark Roalfe and Dan Shute

With work from Channel 4, Virgin Media, Tourism Ireland, Shift.ms, Credit Suisse, McDonalds.

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