Pretty Green 'sunglasses launch' by Holler

2.3 3 Votes

Pretty Green, Liam Gallagher's fashion label, invited the first 50 people who bought sunglasses from the new range to take part in a photo shoot by Tom Oxley.

The images were then used to create a film to be used to promote the range. In addition, a mini-documentary will be seeded online.

The 30 sec ad piece was produced and directed by Pretty Green, while the 'making of' mini documentary was produced by Holler and directed by Charlie Lightening of Lightening Productions.

Share On:

Released: 18 July 2012

Creative in this campaign:

Credits

Creative director
Account director
Photographer
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus