Virgin Media 'kung fu' by BBH

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Stephen Fry stars in Virgin Media's latest tongue-in-cheek campaign for its TiVo service, which features the writer and presenter performing some martial arts moves alongside Sir Richard Branson.

The multimillion-pound campaign, created by Bartle Bogle Hegarty, consists of two ads that aim to highlight the speed and functions of TiVo.

The first ad, which debuted on Facebook before airing on ITV, shows Fry doing the splits, while Branson whips a remote control from his sleeve and throws it through the air, kung fu-style. Fry catches it one-handed and uses it to search for kung fu programmes, to highlight the speed of TiVo’s intelligent search functionality.

The ad closes with the strapline: "Everything kung fuey in the blink of an eye." It was created by Lewis Mooney and Ed Cole, and directed by Anthony Dickenson through Pulse Films.

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Released: 19 July 2012

Credits

BBH creative team
BBH creative director
BBH producer
BBH team manager
BBH team director
BBH strategy director
Production company

Private View about this creative

Private View: Mark Roalfe and Dan Shute

Private View: Mark Roalfe and Dan Shute

With work from Channel 4, Virgin Media, Tourism Ireland, Shift.ms, Credit Suisse, McDonalds.

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