Gatorade 'greatness' by TBWA\Chiat\Day

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TBWA\Chiat\Day has created a campaign for Gatorade that features the new Washington Redskins quarterback Robert Griffin III.

The campaign was produced by NFL Films and features Griffin improving his skills in a bid to attain greatness. 

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Released: 23 July 2012

Credits

Executive creative director
Patrick O'Neill
Group creative director
Brent Anderson
Group creative director
Steve Howard
Associate creative director/writer
Gregg Clampffer
Associate creative director
art director
Executive producer
Brian O'Rouke
Producer
Molly Tait
Business affairs manager
KK Davis
Group planning director
Scott MacMaster
Sr. planner
Marisa Robertson
Planner
Rebecca Harris
Worldwide managing director
Nick Drake
Group account director
Blake Crosbie
Management supervisor
Magdalena Huber
Account executive
Brad Nolde
Sports marketing account executive
Lexi Vonderlieth
Production company
NFL films
Director
Jay Jackson
Director
Steve Trout
Director project management
Alan Brown
Producer/field operations
Liz Leafey
Sr. project manager
Lisa Cagney Dixon
EIC cinematography
Hank McElwee
Director of photography
Jim Barry
Visual fx
James Eyles
Title design
James Eyles
Post producer
Lisa Cagney Dixon
Vfx supervisor
James Eyles
Music
Beacon Street Studios
Composer
Andrew Feltenstein
John Nau
Producer
Caitlin Rocklen
Final mix
Vince Caputo
Mixer/sound design
Vince Caputo
Executive producer
Steve Sabol
Editor
Heidi Bahnck
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