Mercedes-Benz 'City Golf app' by Weapon7

4.8 3 Votes

Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship.

The City Golf app mixes motion-activated mobile play and augmented reality.
 
The app allows users to swing their mobile device like a golf club to play through three courses with nine par-three-style holes. The pin can be set against any real-world backdrop using the iPhone's camera.

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Released: 23 July 2012

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Executive creative director
Sponsorship manager
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Art director
Account servicing 
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Private View about this creative

Private View: Malcolm Poynton and Carrie Hindmarsh

Private View: Malcolm Poynton and Carrie Hindmarsh

With work from Volkswagen, Camelot, Mercedez-Benz, Gocompare.com, Terrence Higgins Trust and Kellogg.

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