Target 'back to college' by Wieden & Kennedy Portland

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Wieden & Kennedy Portland has created a US-based campaign for the retailer Target.

The interactive campaign will be among the last activity created by W&K Portland for Target after the brand announced a split with the agency in January. It offers students a chance to compete for 16 unconventional scholarships via a series of video interviews.

The work was written by Dan Kroeger and J Smith, and art directed by Johan Ärlig.

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Released: 23 July 2012

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Senior interactive producer
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Creative technologist
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Measurement strategy
Project manager
Executive creative directors
Director of interactive production
Agency executive producer
Live action/interactive director
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Senior designer
Junior designers
Technical director
Technical lead
UX lead
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Interactive producer
Senior system administrator
Executive creative director
Unit post production London
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