Target 'back to college' by Wieden & Kennedy Portland
Wieden & Kennedy Portland has created a US-based campaign for the retailer Target.
The interactive campaign will be among the last activity created by W&K Portland for Target after the brand announced a split with the agency in January. It offers students a chance to compete for 16 unconventional scholarships via a series of video interviews.
The work was written by Dan Kroeger and J Smith, and art directed by Johan Ärlig.