Women's Refuge NZ 'Donate Your Words' by Saatchi & Saatchi

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Saatchi & Saatchi has created a campaign to raise awareness for the Women's Refuge Crisis Line.

The agency has built a Facebook application that enables New Zealanders to use their words to help a woman needing to speak out.  

Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they are free to speak.

Their status is then posted to their timeline, publicly acknowledging the donation.

A film, created by Jonny Kofoed at Assembly with sound design by Craig Matuschka at Liquid Studios, drives to the app and is supported by print, outdoor and radio.

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Released: 23 July 2012

Credits

Executive creative director
Creative group head – copywriter
Head of art - art director
Head of content
Agency producer
Group account director
Strategist
Executive digital producer
Digital producer
Lead digital developer
Digital designer
Director of operations and production
Production company
Director
Producer
Sound producer

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