Women's Refuge NZ 'Donate Your Words' by Saatchi & Saatchi
Saatchi & Saatchi has created a campaign to raise awareness for the Women's Refuge Crisis Line.
The agency has built a Facebook application that enables New Zealanders to use their words to help a woman needing to speak out.
Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they are free to speak.
Their status is then posted to their timeline, publicly acknowledging the donation.
A film, created by Jonny Kofoed at Assembly with sound design by Craig Matuschka at Liquid Studios, drives to the app and is supported by print, outdoor and radio.