Dell 'girl who could fly' by Y&R New York

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Dell has released a global spot about a girl who wants to fly.

The ad, by Y&R New York, shows a girl making a film on her laptop in which she stars. It demonstrates how she is able to create special effects to make it appear that she is flying. At the end, she shows the film to her school friends to impress them.

The spot will run in the US, Canada, Mexico and across Europe. The film forms part of an integrated campaign that includes TV, digital and social components. It was written by Margot Owett and art directed by Fern Cohen. It was directed by Peter Thwaites through Gorgeous. The director of photography was Igor Jadue-Lillo and post-production was by The Mill.

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Released: 30 July 2012

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Chief creative officer
Creative director/copywriter
Creative director/art director
Executive director of content production
Agency producer
Executive producer of music
SVP, account managing director
Global business leader on Dell
Production company
Director
Executive producer
Producer
Director of photography
Editorial company
Editor
Executive producer (Work Post NYC)
Executive producer (Work Post UK)
Post producer
Post production
VFX supervisor
Post producer
Audio post production
Mixer

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