Europcar 'caraoke' by LBi

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LBi has created a social media campaign for Europcar, the car-hire service aimed at would-be music stars.

The UK-wide campaign, which aims to raise brand awareness and preference for Europcar among urban professionals, asks the public to upload their best in-car karaoke ("caraoke") performance to Europcar’s Facebook page for a chance to win a Fiat 500.

Participants can choose from a list of ten tracks, including the Troggs hit Wild Thing and Lady Marmalade by Labelle.

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Released: 31 July 2012

Credits

Senior e-commerce manager, Europcar UK group
Creative directors
Copywriter
Art directors
Planners (creative agency)
Media agency
Media planner
Technical lead
Director
Producer
Production company
Agency producers

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