GE 'works' by BBDO New York

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GE has released three TV ads in the US to tie in with its position as a worldwide partner of the Olympic Games.

The commercials, by BBDO New York, continue the "GE Works" platform. One of the spots is about the neonatal intensive care unit at Homerton University Hospital in East London, where GE technology is helping doctors and nurses care for premature babies.

They were written by Michael Aimette, art directed by Eric Cosper and directed by Brett Morgan through Anonymous Content.

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Released: 01 August 2012

Creative in this campaign:

Credits

Spot
Chief creative officer
Sr. creative director/art director
Sr. creative director/copywriter
Director of content
Producer
Music producer
Production company
Director
Director of photography
Edit house
Editor
Spot
Chief creative officer
Sr. creative director/art director
Sr. creative director/copywriter
Director of content
Producer
Music producer
Production company
Director
Director of photography
Edit house
Editor
Spot
Chief creative officer
Sr. creative director/art director
Sr. creative director
Director of content
Producer
Creative director/copywriter
Creative director/art director
Music producer
Production company
Director
Director of photography
Music house
Visual effects house

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