Halfords 'We Fit idents' by DLKW Lowe

4.2 2 Votes

Halfords has unveiled sponsorship idents for the Dave TV channel by DLKW Lowe, promoting its "We Fit" in-store service.

In the spots, four characters present their own "how-to" guides by performing basic maintenance on their cars.

The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.

The spots launch on 4 August on Dave’s motoring shows.

Share On:

Released: 01 August 2012


Halfords group brand marketing director
Senior marketing communications manager, Halfords
Art director
Account director
Media agency
Prod company
Audio post-production

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus