Halfords 'We Fit idents' by DLKW Lowe

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Halfords has unveiled sponsorship idents for the Dave TV channel by DLKW Lowe, promoting its "We Fit" in-store service.

In the spots, four characters present their own "how-to" guides by performing basic maintenance on their cars.

The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.

The spots launch on 4 August on Dave’s motoring shows.

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Released: 01 August 2012

Credits

Halfords group brand marketing director
Senior marketing communications manager, Halfords
Copywriter
Art director
Planner
Account director
Media agency
Prod company
Director
Post-production
Audio post-production
Exposure

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