Radox 'come to life' by WCRS

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WCRS has created a new positioning for Radox based on the properties of its natural ingredients.

The campaign launches with a TV ad, the first by WCRS for the brand since it was acquired by Unilever.

The spot features 14,000 flowers, herbs and plants. It was created by Katy Hopkins and Steve Hawthorne, and directed by Shynola through RSA Films.

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Released: 01 August 2012

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Private View: Jonathan Burley and Dave Bedwood

Private View: Jonathan Burley and Dave Bedwood

With work from Betvictor, Sky Sports, Cathedral City, Toyota, Volkswagen and Radox.

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Private View: Jonathan Burley and Dave Bedwood

Private View: Jonathan Burley and Dave Bedwood

With work from Betvictor, Sky Sports, Cathedral City, Toyota, Volkswagen and Radox.