Orange 'The Sweeney' by Fallon

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The latest Orange Gold Spot airs in cinemas on Friday, tying in with the film The Sweeney. Ray Winstone and Ben Drew, who star in the movie, appear in the spot together.

The new Gold Spot, created by Fallon, opens with them walking into an East End London pub, The Dog and Bone, in search of a potential target. The ad climaxes with everyone in the pub staring at the pair while singing the lyrics to the Electric Light Orchestra track Telephone Line.

The spot was created by Sam Hibbard, Dan Watts, Avril  Furness and Milo Carter. It was directed by Guy Shelmerdine through Smuggler. Post-production was by The Moving Picture Company, with audio by Wave Studios. MEC handled media for the campaign.

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Released: 02 August 2012

Credits

Director of brand, Orange UK
Executive creative director
Group account
Account director
Agency planner
Agency producer
Production company
Director
Producer
Post-production
Audio post-production
Media agency

Private View about this creative

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