Axe 'Susan Glenn' by BBH New York

Axe, the men's grooming brand, has launched a campaign in which Kiefer Sutherland reminisces about the girl who got away.

Sutherland talks about "Susan Glenn", a girl from his schooldays who he didn't have the confidence to approach. The spot, by Bartle Bogle Hegarty New York, suggests that men should speak to their own "Susan Glenn" before it's too late.

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Keywords:

Unilever, Cosmetics / Toiletries, Television campaign, FMCG, Axe, Agency, BBH, Ad campaign, North America, Agencies, Global, Creative agency

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