California State Lottery 'Strike It Rich!' by David & Goliath
For the launch of the California State Lottery Strike It Rich! Scratchers game, David & Goliath has created a fully integrated US campaign featuring characters that illustrate what it would be like to strike it rich in an instant.
Starting with a new 30-second TV spot, "Cornelius" shows an ordinary man transform into a wealthy adventurer in the blink of an eye.