California State Lottery 'Strike It Rich!' by David & Goliath

0.0 0 Votes

For the launch of the California State Lottery Strike It Rich! Scratchers game, David & Goliath has created a fully integrated US campaign featuring characters that illustrate what it would be like to strike it rich in an instant.

Starting with a new 30-second TV spot, "Cornelius" shows an ordinary man transform into a wealthy adventurer in the blink of an eye.

Share On:

Released: 13 August 2012

Related Creative:

Credits

Executive producer
Creative director
VFX supervisor
VFX producer
Asst. VFX producer
Online & flame editors
 Sound design
Executive producer
Lead sound designer
Mix
Mixer
Production company
Executive producer
Producer
Flash development
SD + mix company
Executive producer
Mixer
Music company
Executive producers

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

California Lottery 'lady luck' by David & Goliath

California Lottery 'lady luck' by David & Goliath

California Lottery has launched a campaign to promote the new Black Scratchers game.

California Lottery 'old prospector' by David & Goliath

California Lottery 'old prospector' by David & Goliath

The "old prospector" spot is part of an integrated campaign for the California Lottery's new Hot Streak scratchers game.