Enterprise Rent-A-Car 'we'll pick you up' by Dare

5.0 1 Votes

Enterprise Rent-A-Car has launched a new TV brand campaign to build awareness of the company and its US-style customer-service culture.

Written by Dan Gorlov and Rachel Le Feuvre at Dare and directed by the comedy director Martin Granger, the ad broke on 13 August, with a second TV spot planned for later in the year.

The advertising will be accompanied by additional content in print, point-of-sale, a viral film, digital and social. Steak London was appointed to seed viral content and drive SEO.

Share On:

Released: 14 August 2012

Credits

Director
Production company

Private View about this creative

Private View: Dave Dye and Andy Fowler

Private View: Dave Dye and Andy Fowler

With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Enterprise

Enterprise "Brad and Dave" by Dare

Private View: Dave Dye and Andy Fowler

Private View: Dave Dye and Andy Fowler

With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's