Plan 'mass construction' by Leo Burnett

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Leo Burnett London has created a TV ad for the development charity Plan, which launches on CNN this month.

The execution, "mass construction", is a 60-second TV commercial that will also appear in cinema from 23 August - GCSE results day.

The commercial features an African school girl falling through the sky like a missile towards a poor African township.

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Released: 15 August 2012

Credits

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Private View about this creative

Private View: Dave Dye and Andy Fowler

Private View: Dave Dye and Andy Fowler

With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's

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Private View: Dave Dye and Andy Fowler

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With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's