Sky Sports 'goal' by Brothers and Sisters

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Sky Sports has unveiled its new-season football campaign focusing on the fans rather than the players.

Created by Brothers and Sisters and Barry Skolnick, Sky’s group creative director, the ad captures the moment when a goal is scored.

The spot features the Rolling Stones track You Can’t Always Get What You Want, which has been re-recorded by The Bach Choir.

There were 75 hours of footage shot across 20 games, using five cameras at a time.

The full campaign runs across TV, press, radio, outdoor and digital and went live nationwide on 12 August.

The ad was created by Elliot Harris and Cameron Mitchell, and directed by Ivan Bird through Rattling Stick.

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Released: 16 August 2012

Credits

TV
Executive creative director
Creative directors
Agency producers
Director
Producer
Offline editor
Post production
Business and operations manager
Senior account director
Senior account manager
Production company
Press/OOH
Executive creative director
Creative directors
Head of production
Business and operations manager
Senior account director
Senior account manager
Digital
Executive creative director
Creative directors
Digital director
Producer/project manager
Business and operations manager
Senior account director
Senior account manager
Account manager
Senior digital designer
Junior digital designer

Private View about this creative

Private View: Jonathan Burley and Dave Bedwood

Private View: Jonathan Burley and Dave Bedwood

With work from Betvictor, Sky Sports, Cathedral City, Toyota, Volkswagen and Radox.

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