Toyota 'real deal' by Saatchi & Saatchi

3.6 3 Votes

Toyota is launching a multimillion-pound ad campaign for its GT86 sports model.

The "real deal" work, created by Saatchi & Saatchi London, launched on 17 August with an animated 60-second TV spot. It uses CGI to dramatise the story of a man who has become tired of living in a superficial, artificial world.

A 90-second version of the spot will be seeded online, and YouTube masthead and pre-roll activity will follow. Cinema spots are planned to coincide with the release of the new James Bond film, Skyfall.

The ad was written by Rob Potts and art directed by Andy Jex. It was directed by Adam Berg through Stink, with animation by the Hollywood digital effects house Digital Domain.

Share On:

Released: 16 August 2012

Related Creative:


Manager, brand and digital marketing
Executive creative directors
Art director
Account handlers
Agency producer
Media buying agency
Media planner
Production company
Stink producer
Post-production companies
Audio post-production company

Private View about this creative

Private View: Jonathan Burley and Dave Bedwood

Private View: Jonathan Burley and Dave Bedwood

With work from Betvictor, Sky Sports, Cathedral City, Toyota, Volkswagen and Radox.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus