Guinness 'paint the town black' by Saatchi & Saatchi

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Guinness has launched a global ad to mark the brand's annual Arthur's Day celebrations.

The new creative will be previewed on the Guinness Facebook page from 16 August. It will break on TV in Ireland on 19 August.

The ad is inspired by the spirit of Arthur’s Day, an annual music event that celebrates the founder of Guinness, Arthur Guinness. In its fourth year, 55 different countries around the world will mark Arthur’s Day on 27 September.

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Released: 17 August 2012

Guinness 'paint the town black' by Saatchi & Saatchi

Guinness 'paint the town black' by Saatchi & Saatchi

Credits

Marketing director, Guinness Western Europe
Guinness marketing manager, Diageo Western Europe
Senior Brand Manager Guinness Western Europe.
Executive creative director
Copywriter
Art director
Account handler
Producer
Media buying agency
Media planner
Production co.
Director
Post-production company
Audio post-production company

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