Network Rail 'level crossings' by M&C Saatchi

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Professor Green is leading a Network Rail safety campaign aimed at young adults who risk their lives by listening to music through headphones at level crossings.

The campaign sets out to encourage people to be aware that they need to concentrate at level crossings and, in order to do this, they must take off their headphones and stop listening to music.

The video and audio work will run across YouTube and Spotify with the slogan: "Lose your headphones, not your life."

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Released: 17 August 2012

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Private View about this creative

Private View: Dave Dye and Andy Fowler

Private View: Dave Dye and Andy Fowler

With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's

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Private View: Dave Dye and Andy Fowler

Private View: Dave Dye and Andy Fowler

With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's