Sainsbury's 'Paralympics' by AMV BBDO

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David Beckham stars in a new spot for Sainsbury's to highlight its sponsorship of the Paralympic Games.

Beckham said: "It has been an honour to help tell the stories of the athletes in the advert in preparation of the Paralympic Games. I know there are going to be many inspirational performances in front of a passionate home crowd this summer."

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Released: 22 August 2012

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