Trainline 'be sensible' by DLKW Lowe

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Trainline has launched a humorous spot by DLKW Lowe dramatising the message that you would be mad to pay more money than you need to on your tickets.

The work was written by Christian Sewell and Andy McAnaney, and directed by Si and Ad through Academy.

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Released: 22 August 2012

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Private View about this creative

Private View: Dave Dye and Andy Fowler

Private View: Dave Dye and Andy Fowler

With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's

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Private View: Dave Dye and Andy Fowler

Private View: Dave Dye and Andy Fowler

With work from Trainline, Plan International, Network Rail, Enterprise, Lynx and McDonald's