Axe 'hair' by BBH New York

4.5 2 Votes

Axe has released a national TV campaign in the US that tells an office love story focusing on what we first notice about the opposite sex.

The new tagline, "Hair. It’s what girls see first", draws a parallel between a guy’s hair and what grabs his attention when he meets a girl.

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Released: 28 August 2012


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Art director
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Post VFX / online facility

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