Axe 'hair' by BBH New York

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Axe has released a national TV campaign in the US that tells an office love story focusing on what we first notice about the opposite sex.

The new tagline, "Hair. It’s what girls see first", draws a parallel between a guy’s hair and what grabs his attention when he meets a girl.

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Released: 28 August 2012


Chief creative officer
Executive creative director
Art director
Head of integrated production
Head of broadcast
Agency producer
Business affairs manager
Business director
Strategy director
Production comany
Line producer
Editorial company
Post VFX / online facility

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