Ronald McDonald House Charities 'Little Box' by Leo Burnett

3.8 2 Votes

Leo Burnett has created a nationwide awareness campaign for Ronald McDonald House Charities.

RMHC provides free accommodation for families who have children in hospital. The campaign, which comprises cinema and press ads, features a character called Little Box.

The work was written by Blake Waters and art directed by Will Thacker. It was directed and produced by Blac Ionica.

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Released: 29 August 2012


Marketing communications officer
RMHC director
Creative directors
Art director
Planner (creative agency)
Media agency
Planner (media agency)
Production company
Audio post-production
Print credits – press campaign
Art director

Private View about this creative

Private View: Rob Doubal and Jim Bolton

Private View: Rob Doubal and Jim Bolton

With work from Philips, Kerrygold, Zoopla, Sky Broadband, Ronald McDonald House Charities and Ikea.

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