Tourism New Zealand '100% pure New Zealand' by Whybin\TBWA

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A new spot for Tourism New Zealand aims to build on idea of the country as the home of Middle-earth.

The ad shows audiences what appears to be a fantasy land that is, in fact, a real place to be enjoyed by all visitors.

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Released: 29 August 2012

Credits

Executive creative director
Executive creative directors
Creative director
Digital creative director
Designer
Head of strategy
Senior planner
Agency producer
Group head
Account director
Senior account manager
Account executive
Creative director
Account director
Project manager
Senior designer
Production specialist
Production specialist
Developer
Developer
Production company
Director
Film company producer
Film company executive producer
Editor
Music composer/producer
Music engineer/producer
Audio engineer
Re recording mixer cinema versions

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