Tourism New Zealand '100% pure New Zealand' by Whybin\TBWA

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A new spot for Tourism New Zealand aims to build on idea of the country as the home of Middle-earth.

The ad shows audiences what appears to be a fantasy land that is, in fact, a real place to be enjoyed by all visitors.

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Released: 29 August 2012


Executive creative director
Executive creative directors
Creative director
Digital creative director
Head of strategy
Senior planner
Agency producer
Group head
Account director
Senior account manager
Account executive
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Account director
Project manager
Senior designer
Production specialist
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Production company
Film company producer
Film company executive producer
Music composer/producer
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Re recording mixer cinema versions

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