Paddy Power 'Jesus' by Crispin Porter & Bogusky
Paddy Power has launched in Italy with two TV ads by Crispin Porter & Bogusky.
The shop came up with solutions to issues posted by fans on the bookmaker’s Facebook page. In the first ad, "Jesus" performs a football-related miracle. The spot has been banned by some Italian broadcasters.
It was created by Ben Walker and Matt Gooden, and directed by Brian Billow through Hungry Man.