Paddy Power 'Jesus' by Crispin Porter & Bogusky

Paddy Power has launched in Italy with two TV ads by Crispin Porter & Bogusky.

The shop came up with solutions to issues posted by fans on the bookmaker’s Facebook page. In the first ad, "Jesus" performs a football-related miracle. The spot has been banned by some Italian broadcasters.

It was created by Ben Walker and Matt Gooden, and directed by Brian Billow through Hungry Man.

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United Kingdom, Paddy Power, Media / Entertainment, Agency, Crispin Porter & Bogusky, Ad campaign, Betting, Agencies, Television campaign, Global, Creative agency

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