Old Spice 'muscle music' by Wieden & Kennedy Portland

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Old Spice has released an interactive campaign centred around the brand's new scent, Danger Zone, the "scent of courage".

Available on Vimeo and Old Spice's social channels, "muscle music" features Terry Crews composing music using nothing but his flexing muscles.

The campaign also provides fans with an interactive platform to use their keyboards to control Terry's muscles and create and share their own muscle-powered musical creations.

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Released: 04 September 2012


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