Old Spice 'muscle music' by Wieden & Kennedy Portland

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Old Spice has released an interactive campaign centred around the brand's new scent, Danger Zone, the "scent of courage".

Available on Vimeo and Old Spice's social channels, "muscle music" features Terry Crews composing music using nothing but his flexing muscles.

The campaign also provides fans with an interactive platform to use their keyboards to control Terry's muscles and create and share their own muscle-powered musical creations.

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Released: 04 September 2012

Credits

Creative directors
Interactive creative director
Copywriter
Art director
Director of interactive producer
Senior interactive producer
Account supervisor
Director of broadcast production
Audio engineer
UX designer
Creative tech lead
Executive creative directors
Production company
Director
Line producer
Executive producer
Director of photography
Production designer
Editorial company
Editor
Assistant editor
Producer
VFX company
VFX supervisors
VFX producer
2D lead
Development partner company
VP creative director
Production lead
Development lead
Development partner

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