Sky Broadband 'Bruce Willis' by WCRS

2.3 4 Votes

Bruce Willis stars in a new ad for Sky Broadband, as BSkyB ramps up the marketing for its internet service in the face of competition from Virgin Media and its YouView partners TalkTalk and BT.

In the spot, created by WCRS, Willis stars as a "demanding" version of himself and storms into the headquarters of his broadband provider after he exceeds his download limit when streaming one of his films.

Willis is carrying a laptop with a pop-up message reading "Download limit exceeded – additional charges apply" and becomes distressed when it is suggested that he watches the film in lower quality.

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Released: 05 September 2012


Creative director, BSkyB
Brand director - comms product, sales and marketing directors
Creative director
TV producer
Production company
Production co. producer
Sound studio
Sound engineer
Post production

Private View about this creative

Private View: Rob Doubal and Jim Bolton

Private View: Rob Doubal and Jim Bolton

With work from Philips, Kerrygold, Zoopla, Sky Broadband, Ronald McDonald House Charities and Ikea.

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