Plan 'because I am a girl' by AMV BBDO

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Abbott Mead Vickers BBDO has launched a campaign for the charity Plan.

Two films, print work and digital activity drive people to raiseyourhandnow.com.

The first film is shot by Sara Dunlop through Rattling Stick. The actress Freida Pinto appears in the second film, shot by Theo Delaney through Hotspur & Argyle.

The work was written by Charlotte Adorjan and art directed by Michael Jones and Adam Whitaker.

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Released: 05 September 2012

Creative in this campaign:

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Private View about this creative

Private View: Lewis Beaton & Alex Moore and Tom Callard

Private View: Lewis Beaton & Alex Moore and Tom Callard

With work from Cravendale, Marks & Spencer, Dairylea, Adidas, Plan and Radox.

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Private View: Lewis Beaton & Alex Moore and Tom Callard

Private View: Lewis Beaton & Alex Moore and Tom Callard

With work from Cravendale, Marks & Spencer, Dairylea, Adidas, Plan and Radox.